Spend Intelligence
Every ad dollar sorted: reclaim it, hold it, or amplify it.
Spend Intelligence goes through every account’s ad spend and tells you where money is being wasted, what’s working at the right level, and where more spend would bring profitable sales. Each call comes with the amount at stake, a confidence level, and the working behind it.
Spend Intelligence
Lumen Skin · this week · sample
Top call
Lower the bid on “insulated lunch bag” · $296 back
High confidence · Show the working (7 checked)
- Measured against what a sale earns
- A confidence level on every call
- Brand and discovery spend protected
- Included on Pro plans
The problem
Your ad spend has leaks you can’t see from the console.
Spend with nothing to show.
Search terms that keep collecting clicks and never sell.
Good ROAS, no profit.
Ads that convert, but cost more than the sale earns once fees and costs come out.
Winners on a leash.
Your best campaigns run out of budget while weaker ones spend all day.
Cutting the wrong thing.
A blanket cut hits brand defense and new tests along with the waste.
Three answers
One question for every dollar: keep it, cut it, or push it.
Reclaim.
Spend you can take back, with the amount and where it is. Only the part that loses money counts, not the whole campaign.
Hold.
Spend that is working at the right level. Leave it alone and stop second-guessing it.
Amplify.
Headroom where the return already beats your goal, so more budget means more profitable sales.
Judged the way you run ads
It knows the difference between waste and strategy.
Brand defense isn’t judged like a conversion campaign, and new discovery isn’t called waste while it’s still learning. Every call is weighed against what each campaign is for and what each sale is worth to the brand.
- Brand terms are never counted as waste
- Discovery gets room to learn
- Uses your costs when they are on record
What every call is weighed against
Lumen Skin · sample
Checked, then shown
Every call shows its work.
Behind each call is a long list of checks across the account. You see what was checked and why it landed where it did, so you can act on it yourself or hand it to the person who will, without re-running the analysis.
- A confidence level on every call
- The working behind it, one click away
- Turn any call into a task with an owner
Amplify
Sample account · sample figures
Where it looks
Not just search terms. The whole account.
Search terms and targets
Keywords and product targets that spend without selling, and the ones ready for more.
Placements
Top of search, product pages and the rest, each judged on what it returns.
Audiences
Audience modifiers that pay their way, and the ones that don’t.
Sponsored Prompts
Amazon’s newest ad format, where Amazon writes the prompt. Know which ones to switch off.
Match types
Spend and return by match type for every campaign, next to what the campaign is for.
Business buyers
Spot campaigns where business buyers convert better and are still bought at the standard bid.
Works with
Part of the same picture.
Search terms, tiered.
Know which terms deserve more spend before you raise a bid.
Frequently asked questions
What does Spend Intelligence do?
It sorts an account’s ad spend into what to reclaim, what to hold and where to amplify, with the amount and the reasoning for each call.
Will it cut my brand defense campaigns?
No. Brand terms are never counted as waste, and discovery spend still in research is left alone.
Does it change my campaigns?
No. It recommends; nothing changes in your account without your say-so.
Which plans include it?
It is included on Brand Pro and Agency Pro, and available as an add-on on Growth plans.