Features

One platform. Two audiences. No compromises on either end.

Pulserion doesn’t split into a brand product and an agency product. It’s one architecture that handles both — account-level depth for brand teams, portfolio intelligence for agencies, built the same way from the ground up.

Account Intelligence

Portfolio View

How Insights Work

Alerts & Recommendations

1P / Vendor Central

Account-Level Intelligence

The shared foundation — depth every user gets regardless of how many accounts they manage.

Advertising intelligence that tells you what to fix

Not a reporting dashboard — a diagnostic layer. When spend is inefficient, Pulserion identifies where and why. When a keyword is burning budget with no conversions, you know before the week ends.

Spend efficiency alerts with root-cause reasoning

Keyword performance signals — ACOS, CTR, conversion trends

Budget pacing by campaign across the day

Impression share trends and share-of-voice signals

Inventory flags before they become stockouts

Days of cover, replenishment timing, and stranded units surfaced against your actual sell-through rate — not a static reorder point.

Stockout risk alerts with days-of-cover estimates

Overstock flags and stranded inventory signals

Replenishment recommendations with lead time context

IPI score tracking and FBA limit awareness

True P&L depth, not just revenue

Every fee captured against every unit, so margin reflects what actually landed in the bank — not gross sales minus ad spend.

Margin by SKU with full fee capture

TACoS guardrails — total advertising cost of sale against true revenue

Fee breakdowns: referral, FBA, storage, returns

Contribution margin trends over time

Contribution margin

22.4%

Net revenue

$48,210

Referral fees

−$7,231

FBA fees

−$5,904

Ad spend

−$9,140

Contribution

$10,795

Listing health

7 flags

Suppressed listings

2 ASINs

Missing A+ content

5 ASINs

Account health score

892

Review velocity

−18%

Buy box win rate

96.2%

Content integrity and account health

Listing problems show up as revenue problems days later. Pulserion catches the listing problem first.

Listing integrity checks — suppression flags, content gaps

Account health score monitoring

Content-to-ad-performance correlation signals

Review velocity and rating trend tracking

Agencies, Aggregators, Multi-Brand

Portfolio & Rollup View

Your entire book of business. First thing in the morning.

Account managers shouldn’t spend two hours on triage. Pulserion’s portfolio view shows every account you manage, ranked by what needs attention — not alphabetically, not by client size. By urgency.

All accounts

12 active

Northmark Supply

3 critical

Vellum Home

2 critical

Harbor & Co.

1 warning

Atlas Provisions

On pace

Bellwether Goods

On pace

Cedarline Brands

On pace

All accounts ranked by status: critical alerts, budget pacing, active issues

Cross-account patterns — anomalies that span multiple clients in the same category

Feed view and grouped-by-client view toggle

No per-account login required — one workspace, everything visible

How the intelligence layer works

Insights prepared before you arrive. Not generated while you wait.

Every night, after your Amazon data refreshes, Pulserion’s analysis layer processes your accounts — evaluating advertising performance, inventory positions, profitability signals, and content integrity across every ASIN. Insights are pre-computed and ranked by impact before you open the app.

Data Refresh

Amazon data syncs nightly. Advertising, inventory, catalog, and profitability data pulled via SP API.

Intelligence Layer

Pulserion’s analysis models evaluate every account — comparing signals against thresholds, historical patterns, and category benchmarks.

Ready at Open

When you log in, insights are ranked and ready. Same read for every team member. No loading. No variance by query time.

Unlike on-demand analytics, pre-computed insights mean your entire team sees the same read for the same date window — no divergent answers based on when someone ran the query.

Alerts & Recommendations

The things you’re already checking manually, every morning.

We don’t invent new metrics. We surface the ones that matter, when they matter — connected to a recommendation you can act on immediately.

Budget pacing

Campaign running out before end of day

ACOS spike with root cause

Spend efficiency drop with attribution to keywords or placements

Keyword waste signal

Keywords spending without converting

Stockout warning

Units running low with days-of-cover estimate

Suppressed listing

ASIN removed from active catalog

Listing content gap

Missing bullets, images, or A+ below threshold

Margin erosion

Fee increase or pricing change affecting contribution margin

Review velocity drop

Unusual drop in review rate for a product

Alert → Insight → Recommendation

Alert

Something is wrong.

Insight

Here is why it happened.

Recommendation

Here is what to do next.

An alert tells you something is wrong. An insight explains why. A recommendation tells you what to do. Pulserion connects all three — so you’re not reading a dashboard and deciding for yourself what it means. The chain is built into every signal.

We surface the recommendation. You decide what happens next. Accept it, dismiss it, assign it to your team as a task. No autonomous execution — every action requires a person to confirm it.

1P Native — Vendor Central

Most tools skip Vendor Central. We don’t.

Manufacturer view, proper 1P attribution, and vendor-specific KPIs built in from the start — not retrofitted. If your business runs on Vendor Central, you get the same intelligence depth as Seller Central, not a watered-down overlay.

Vendor-specific advertising attribution

Manufacturer view with sourcing and buy-box visibility

Vendor KPIs alongside Seller Central data for hybrid accounts

1P and 3P in the same portfolio rollup

Hybrid account

1P + 3P

Vendor Central · shipped COGS

$126,400

Seller Central · net revenue

$48,210

Blended TACoS

7.8%

1P buy box share

94.1%

Vendor chargebacks

3 open