Buyer’s guide
Best Amazon analytics software for agencies (2026)
Agencies need more than one brand’s dashboard. They need to see every client in one place, know which account needs attention first, and give clients access without extra work. Here are the tools agencies most often compare, and who each one fits best.
What to look for
Portfolio view
Can you see every client on one screen, ranked or filtered by what needs attention?
Seller and Vendor Central
Many agencies run 1P and 3P clients. Check that vendor data is supported natively.
Reports or recommendations
Some tools show what happened. Others tell your team what to do next.
Client access
Check the white-label options and how many client seats you get.
Pricing model
By account, by brand, by product count or by a share of ad spend. These scale very differently as you grow.
Account changes
Decide whether you want software that acts in client accounts, or recommendations your team approves.
The tools
Pulserion: best for agencies that want a ranked to-do list for every account manager
Pulserion reads every client account each morning, ranks them by what needs attention across ads, inventory, listings and profit, and recommends the next step with its reasoning. Seller Central, Vendor Central and Amazon Ads are all native. Alerts become tasks with owners, and agency plans include one client seat per account. Agency Pro adds branding with your logo and colors.
Limits: no custom-domain white-label. US, Canada and Mexico only. Recommendations, not autonomous changes.
Price: Agency Growth $959 a month (25 accounts), Agency Pro $1,439 a month (50 accounts), billed annually. 7-day free trial (card required).
MerchantSpring: best for white-label client reporting
MerchantSpring is a multi-account reporting platform for agencies, with a mature white-label client portal and dedicated Vendor plans.
Limits: reporting-focused, with AI suggestions on request rather than a ranked daily list.
Price: separate brand, agency and vendor plans.
DataHawk: best for agencies with a BI team
DataHawk delivers Amazon and Walmart data to dashboards and to warehouses such as BigQuery, Snowflake, Power BI and Looker Studio, across 20+ Amazon marketplaces.
Limits: your analysts build the views and draw the conclusions.
Price: quoted by sales, mostly annual.
Clarisix: best for Europe-first agencies
Clarisix offers SKU-level profitability and client workspaces, with strong coverage of European marketplaces.
Limits: recommendations are limited to action items, with an AI layer in development.
Price: by active products, with unlimited Amazon accounts.
Aakaar: best for agencies that want AI to run PPC per brand
Aakaar gives each brand a set of AI agents for bids, budgets, placements and negatives, working inside guardrails you set.
Limits: PPC-first. Work is set up per brand. It also sells managed PPC services.
Price: per brand, scaling with revenue and SKU count.
SellerApp: best for PPC automation with an optional managed service
SellerApp combines dashboards, PPC rules and automation, an agency platform and managed advertising.
Limits: the agency platform charges a share of ad spend. It also sells services to brands.
Price: self-serve from $99 a month; the agency platform adds 0.5% to 2.5% of ad spend.
Trellis Qore: best for agencies that want to build their own AI workflows
Qore turns your SOPs into scheduled AI “skills” across accounts, and covers Walmart, Shopify and AMC as well.
Limits: you build and maintain the analysis. Cross-account roll-up is on Pro.
Price: $299 a month for one account; Pro is $1,999 a month.
At a glance
| Tool | Best for | Seller Central | Vendor Central | Ranked portfolio | Pricing basis | Starting price |
|---|---|---|---|---|---|---|
| Pulserion | Ranked daily to-do list | Yes | Native | Yes | Connected accounts | $959/mo (25 accounts) |
| MerchantSpring | White-label reporting | Yes | Yes, Vendor plans | Portfolio reporting | Plan | By plan |
| DataHawk | BI and warehouse data | Yes | Yes | Dashboards | Quoted | By quote |
| Clarisix | Europe-first | Yes | Not a stated focus | Client workspaces | Active products | By active products |
| Aakaar | AI-run PPC | Yes | Not a stated focus | Per brand | Per brand | By quote |
| SellerApp | PPC automation | Yes | Not a stated focus | Agency platform | Plan + % of ad spend | $99/mo self-serve |
| Trellis Qore | Build your own workflows | Yes | Not a stated focus | Pro tier | Plan | $299/mo |
How we put this together
This list is written by Pulserion, so we’ve included the tools buyers compare us with and said where each one is the better fit. Competitor details come from each company’s public website and were last reviewed in September and October 2026. If something is out of date, tell us through our contact page and we’ll fix it.
More comparisons
Frequently asked questions
What is the best Amazon analytics software for agencies?
It depends on what your team needs most. Pulserion suits agencies that want every account manager to start the day with a ranked list of what to do. MerchantSpring suits white-label client reporting, and DataHawk suits agencies with a BI team.
Which agency tools support Vendor Central?
Pulserion supports Vendor Central natively, and MerchantSpring and DataHawk also support it. Check each vendor for the depth of 1P reporting you need.
How should agency analytics software be priced?
Watch for pricing tied to ad spend or product count, which rises as clients grow. Pulserion is priced by connected accounts: 25 accounts for $959 a month or 50 for $1,439 a month, billed annually, with no fee on ad spend. Every plan starts with a 7-day free trial.