---
title: "Search Query Performance: Turn the SQP Report Into a Plan — Pulserion"
description: "Pulserion turns Amazon’s Search Query Performance report into a keyword plan: relevant terms sorted by intent and tiered by what to do, for sellers and vendors."
url: https://pulserion.com/features/search-query-performance
---

Search Query Performance

# Amazon’s search report, turned into a keyword plan.

Pulserion takes Amazon’s search data, drops the terms you shouldn’t chase, sorts the rest into brand, competitor and category, and tiers every term by what to do with it: put it in the listing, put it in the ads, fix what’s losing the sale, or stop overspending.

[Book a demo](/contact)

[See a sample morning](/features/daily-briefing)

- Every term tiered for you
- Brand, competitor and category, sorted
- Down to the product
- Vendor Central too, no seller account

The problem

## The search report is a thousand rows and no plan.

### A wall of numbers.

Shares, rates and volumes for every term, and nothing that says which ones matter.

### It includes terms you shouldn’t chase.

Traffic you rank for is not always traffic you want.

### No structure for your campaigns.

Brand, competitor and category terms come mixed together.

### Did the market move, or did you?

Purchases are down. The report alone cannot tell you why.

Done for you

## From raw report to a plan your team can use.

### 1. Keep what is relevant.

Pulserion checks each term against what you sell and sets aside traffic you shouldn’t be going after.

### 2. Sort by intent.

Brand, competitor and category, so terms drop cleanly into your campaign structure.

### 3. Tier by priority.

What belongs in listing copy, what belongs in ads, where the mark is being missed, and where you may be overinvested.

Listing and ads

## Know which terms earn a place in the listing, and which belong in ads.

Every term gets a tier and a plain next step. Your strongest terms go in the copy and the campaigns. Others are worth testing in ads first. You can re-tier any term yourself.

- Tiers that change as the market does
- Performance by product on every term
- Track the terms that matter most

Where the sale is lost

## Find where you win the click and lose the sale.

For each term, see where your shoppers drop off compared with the market, and whether the fix is the page, the price or the offer. Price is checked first, so you don’t rewrite a listing that was only overpriced.

- Your funnel against the market, step by step
- The step that breaks, named
- Ranked by the sales the gap is worth

Also on the page

## The questions the search report never answers.

### Where should we grow?

Terms with real demand in your category where almost none of the sales are yours yet.

### Where are we overspending?

Terms you already own where more bidding won’t buy more. The fix is content or price, not budget.

### Is brand defense paying off?

Your share of branded searches month by month, next to what you spend defending them.

For vendors

## Search data for vendors, without opening a seller account.

Many agencies get vendors this data by opening a seller account alongside the vendor one, which means approvals plenty of vendors can’t easily get. Pulserion has another way to get it, with no extra account. Already have a seller account? Connect it and it works as usual.

- No hybrid account to set up
- Monthly and quarterly views
- Same intent sorting

## Frequently asked questions

### Why doesn’t this match my ad sales?

It’s built on Amazon’s search report, which counts search-bar shopping, paid and organic together, so it measures something different from your ad reports.

### Do I have to decide which terms are relevant?

No. Pulserion sets aside terms that do not fit what you sell and sorts the rest by intent. You can change anything it decides.

### Does it work for Vendor Central?

Yes, without needing a seller account. Vendors get the same intent sorting and a funnel for each product in monthly and quarterly views, a little less granular than seller data. If you already have a seller account, connect it and it works as usual.

### Which plans include it?

It is included on Brand Pro and Agency Pro, and available on Growth plans as an add-on.

## Turn the search report into a plan.

[Book a demo](/contact)